Our Works
Explore the stories behind our most impactful marketing endeavors and discover the strategies that led to remarkable success.
Stress Testing Make-Up For Songkran
How HEPMIL launched a make-up brand in SEA
Brands are always looking for interesting ways to share just how good their products are. For 3CE, a Korean cosmetics brand under L’Oreal, they were looking to launch in Southeast Asia and to talk about just how long-lasting their make-up was.
The Campaign:
HEPMIL worked with 32 Creators across 4 markets to see how long-lasting 3CE really was in the face of each country's cultural moments – Songkran for Thailand, Hari Raya for Singapore & Malaysia, and Summer for Vietnam. The brand made a splash with fans who are looking for a durable and long-lasting range that survived the craziest conditions.
Bringing the world of Avatar to the world
How HEPMIL brought a global movie experience to SEA
After a 13-year-long wait, Avatar 2: The Way of Water, was making it back to the box office and was looking to attract more movie-goers back to the cinemas in a post-covid world. In partnership with Gardens By The Bay, Singapore, they wanted to remind people of the amazing world of Avatar through an exhibit.
The Campaign:
Together with Klook, a go-to app for travel experiences, HEPMIL transported our world of creators from MY, PH, ID, TH & VN to experience the world of Avatar and to curate branded content pieces and livestreams to help their fans live vicariously through their lenses. These creators not only drove more tickets to cinemas but also to Singapore to experience Avatar come to life for themselves.
Achieving The Full Funnel Effect on TikTok
How HEPMIL captured the attention and wallets of Filipinos on TikTok
Myra, a skincare brand, wanted to drive awareness for their range of facial washes on TikTok and to reach a wider audience pool. The brand wanted to showcase the brand benefits of an oil-free skin in a fun and exciting way.
The Campaign:
HEPMIL launched a Hashtag Challenge with simple and fun choreography that excited people to try Myra and showcase their oil-free skin. Through the high volume of submissions and participation, Myra and HEPMIL were able to retarget the now active community and make conversion and purchase a click away, thanks to TikTok Shop’s Yellow Basket Tagging.
